Dream Engine

Brand Design Edmonton

Shape Your Brand, Grow Your Reach.

White Logo -Dream Engine
Dream Engine- Brand & Website Design Edmonton
Play Video about Dream Engine- Brand & Website Design Edmonton

Without Branding, Even the Best Fade Away

Your brand is the face of your business, and it’s essential to make a strong impression on your customers.

A well-designed brand and a comprehensive brand strategy can make a huge difference in attracting and retaining customers, building customer loyalty, and separating you from the competition.

We help our clients by working closely with them to develop or redesign their brand based on their core values as a business, so their brand reflects the companies values.

Why is a Strong Brand Important for Your Business?

In a highly competitive market, a robust brand will help you stand out and create committed customers.

A carefully crafted brand will reinforce consumer confidence and recognition, potentially leading to a greater brand valuation.

A thorough brand plan guarantees that all elements of your company are in sync with your brand and aid you in achieving your objectives.

Edmonton Custom Website Design

Understanding the Terms

Custom Tailored Website Design​ Edmonton

What is Brand Design?

Crafting visual components that communicate the identity of your business is termed as brand design. These components may include your logo, colors and fonts.

When combined, they form a visual identity that should be upheld on all forms of marketing, from your website to your product packaging.

Consistency across all platforms, digital and print will ensure your brand is memorable and trustworthy.

What is Brand Development?

Crafting a brand involves more than the visual representation. It is a process of constructing your brand’s fundamental values, character, and communication.

This process is used to create a complete brand strategy that works towards your company’s objectives and how you desire your clients to regard your brand.

Customers resonate with the WHY behind your brand, and if it aligns with their own principles, so it is important to build everything on a strong and refined foundation.

Key Features of Our Brand Design and Development Services

Brand Strategy

Brand strategy is the overarching plan for how your business wants to position itself in the market and build a strong, recognizable brand.

Brand Design

Brand design involves creating visual elements, such as logo design and icons, color scheme, and typography to form your business's visual identity.
Read More

Brand Guidelines

Brand guidelines define your brand's representation and usage for consistency and to maintain the brand's image and messaging.
Read More

Post Brand Development Services

Digital & Print Marketing Design

Includes designing marketing materials, such as brochures, ads, and email campaigns, to promote your business's products or services.

Customer-Driven Brand Evolution

Continuous improvement of the brand through customer feedback analysis and staying up to date with industry trends. Maintaining a customer-centric approach to drive brand growth and success.

The Brand Development Process



This stage is comprised you you completing homework assignments to help us understand your goals, the founding principles of your business and target audience along with your vision for how your brand might look. This lays the foundation for a clear, aligned and successful project.


Design Direction

We then move into establishing a general visual direction though stylescapes – an in depth “moodboard” to pull together everything we have learned from the discovery stage to give a living representation of the look and feel of the brand.


Visual Identity

After approval of the design direction, we create the brand identity, pulling together everything from the previous steps. I we present 1 fully fleshed out concept that will have gone through many hours of internal revisions to ensure it matches the design direction, and founding principles from the discovery phase.


Revisions & Build

Once the visual identity is approved using the revisions included if necessary, we move into building the Brand Positioning, Core Messaging, Brand Voice and Visual Identity into a Brand Guideline document to guide you in using the elements of the brand that we have developed.



We will share the brand guideline and all graphic elements with you, with a video walkthrough of how to use them effectively.

Ready to Discuss your Project?

XBlock's Rebrand

Client Case Study

XBlock launched its products successfully and sells them globally. However, it lacked a strong brand identity.

The objective of the project was to rebrand the company to better reach its target audience of Kindergarten managers.

The company specializes in producing building blocks for children to learn, play, and have fun with. The rebranding effort aimed to incorporate this playful and youthful aspect, resulting in a clearer brand image that resonates with the target audience.

The new brand guidelines ensure consistency in all marketing materials.

what makes us different

Benefits of Working with
Dream Engine

Cutting Edge

At Dream Engine, we are devoted to offering the best brand design and development services in Edmonton. We are proficient, knowledgeable, and dedicated to making sure our customers obtain the finest service possible.

Affordable Prices

Our services are reasonably priced and tailored to meet your budget. Knowing how essential it is to get your website running quickly, we work hard to offer services with a speedy turnaround time.

White Logo -Dream Engine


With 15 years of expertise in brand design and development field, your business is in good hands, our clients are our proof.

Ongoing Support

We also provide continuous support to guarantee your website stays in operation and effective even after its launch.

A Selection of

Recent Brand Design & Development in Edmonton

Helping Local Edmonton Businesses build better brands.

Creative Nobility Square Image
ARK Training Square Image
Videographer Website Design - ALL IN Productions - Dream Engine
Body Awareness - Massage Therapy Brand Design and Website Design by Dream Engine
XBlock - Brand Design and Development
Art of Charcuterie Website and Branding - Dream Engine
Dream Engine Branding and Website Design - Walk Wild
Dream Engine Branding and Website Design for Massage Therapy - Bounce Right Back Massage
The Natural Brow Website and Branding - Dream Engine
Nature Alive Retreat Camping Website Design
Dream Engine Branding and Website Design -Widewater Haven Featured Image
Elements of Hayley - Dream Engine Branding and Website Design

Our Clients Speak for Us

Claudia P.
Claudia P.
Body Awareness
Read More
Matt is excellent. His process is well thought through, he listened to my input and he communicated in a timely, clear and concise manner. It was wonderful how supported I felt throughout the process of branding and content creation. He is strong in designing a logo and website that reflects your business and speaks to your customer. I love my new website and appreciate that it is easy to change the content as needed all by myself.
Jess P.
Jess P.
Bounce Right Back Massage Therapy
Read More
Matt did a great job creating my new massage website. He made working with him very pleasant. When I didn't understand something, he would gladly and patiently explain. I highly recommend him to anyone that needs a website designed or improved!
Pascal L.
Pascal L.
Read More
Based in Denmark we found and worked with Matt from Dream Engine. He not only set up our website but also redesigned our logo and Brand Guidelines. Nice work, done on time even when we pushed him for an earlier delivery. We can only recommend Matt.
Hayley R.
Hayley R.
Elements of Hayley
Read More
I knew Matt was the man for me when I checked out his work on his website. I was spot on. I barely had to do anything except show him what I was about and what I liked, then he went in and nailed it for me. Matt is so elegant to work with, simple, professional and clear which is exactly what I was looking for in my website.
Diana H.
Diana H.
Art of Charcuterie Owner
Read More
I can't say enough goodness about Matt and his company Dream Engine. Matt created an incredible user friendly website that has increased my sales considerably. He also offers an excellent branding service and designed a wonderful logo. I found his after care service so valuable, solving problems and questions in a speedy pace. I highly recommend Dream Engine for an amazing website design service.
Isabelle A.
Isabelle A.
Practical Yoga
Read More
Matts's the best. In addition to his professional expertise, Matt gave me deadlines, feedback, input and hand-holding whenever I needed it. Building and launching your own website is daunting, and Matt's design skills made it a breeze.
Kayla D.
Kayla D.
Deats for Eats
Read More
I wanted a quirky food blog that was easy to post recipes to and was simple to use. Dream Engine answered all my questions in a timely manner and were incredibly professional. Thank you so much for your help and expertise!
Olivia D.
Olivia D.
The Natural Brow Owner
Read More
I loved working with Matt at Dream Engine. He has a wealth of knowledge in his field, a great sense of design, and works very professionally. He went above and beyond on my website, and I was so happy with the results. Would definitely recommend!
Elad S.
Elad S.
Rebalance Acupuncture
Read More
Dream Engine did an excellent job designing my website. Right from the start they were very professional, knowledgeable and worked with me with patience, to create and design a custom website. They constantly made suggestions in the development of the website to better improve its speed, performance and SEO. They have so much to offer beyond just a good design. Thank you! Highly recommend!
Amy G.
Amy G.
Studio 96
Read More
Dream Engines far exceeded our expectations. Their design style is vibrant, cutting-edge, and captivating. They listened carefully to our vision, and then took it several steps further-- with their own brilliant creative flair. In a sea of standardized generic web templates, it makes a difference to hire professional graphic artists, highly-skilled in the nuances of design.
Becky F.
Becky F.
Infiniti Health
Read More
After setting up my own Chiropractic business I needed a company to help with my website and business branding. I am so happy I chose Dream Engine to do this for me. The service was impeccable. They listened to all my ideas and created the most amazing branding package and website for me. Great attention to detail. Definitely recommend and will be using again.