Dream Engine Designs

Elements of Hayley

Wilderness Events Organizer

Brand and website design for Elements of Hayley. The logo brief was to be earthy, organic, and feminine.

Incorporating “Tree of Life design” with the personal touch of a face delivers an organic outdoorsy and personal mood to the logo. Due to this brand being very personal, all aspects of the brand including the logo should reflect the personal touch and feel. Combining Seif and San Serif Fonts allows for easy discernment of the text and its purpose.

For the Elements of Hayley brand the colours represent the niche. Orange and green as suggested by yourself, warmed and earthy to reflect the earth-bound nature of the brand. Using grey/blue will help to balance the earthy colors out.

I knew Matt was the man for me when I checked out his work on his website. I was spot on. I barely had to do anything except show him what I was about and what I liked, then he went in and nailed it for me. Matt is so elegant to work with, simple, professional and clear which is exactly what I was looking for in my website. He delivers and so there was absolutely no doubt in my mind what an amazing website and logo & brand developer he is. Now I want to build & develop more of my business with Matt.