The client, a top-notch massage therapist based in Edmonton, approached us to help with a rebranding and website development project. The goal was to create a new website that would help them rank for the services they offer and attract new clients.
The first step in the process was to develop a brand around the client’s “Why Statement” that we developed together. They had existing iconography that they liked, so we built on that and used the color to create a cohesive visual identity.
We then conducted a full SEO analysis of the client’s services and created SEO-driven copy that would help them rank for relevant keywords while also providing value to their existing and new clients. The website was designed to be easy-to-use and easy-to-digest, with clear information about the services offered and how to book an appointment.
To achieve this we started by researching the most relevant keywords for the massage therapy services, and then we crafted the content and meta tags to optimize for those keywords. We also made sure that the website was mobile-friendly and easy to navigate, which is important for both users and search engines. We also added a booking system that is user-friendly and efficient, and made it easy for clients to book appointments.
Overall, the website development process involved a lot of collaboration between our team and the client to ensure that the final product met their needs and effectively promoted their massage therapy services.