What We Did
We completely redesigned and rebuilt the website for IQ Tennis & Pickleball Club, home to Canada’s largest indoor tennis dome. The project covered full website design, UX overhaul, and WordPress development — turning a dated, confusing site into a clean, modern digital experience.
Why We Did It
Their old site was outdated, cluttered, and full of broken links. Navigation was unclear, key information was buried, and new visitors often left frustrated. The goal was to create a professional, intuitive website that matched the scale and reputation of the facility.
Outcome
The new site not only improved user experience for members and guests but also started performing where it mattered — ranking on Google for search terms like “Indoor Pickleball Edmonton” and related keywords.
Members now report a seamless, enjoyable experience online, and management has a digital presence that finally reflects the quality of their club.
Lasse Joergensen
Owner
Matt is an absolute champ!!! He has an awesome system when onboarding a new client, understanding what they need and makes insightful suggestions! I was trying to DIY my website which became a thorn in my side for a couple years until Matt came along to save the day! He exceeded even my smallest requests and I can’t thank him enough! A true professional in the website/branding world.