What We Did
We led a full rebrand and website rebuild for Black Swan Excavating, transforming a small rebrand idea into a complete professional identity.
The process included brand strategy, logo design, color system, typography, and visual identity development — followed by copywriting, layout design, and full website deployment.
Why We Did It
The goal was to position Black Swan as Edmonton’s premium excavation contractor — the team you call when precision, safety, and reliability matter most.
We designed a bold, geometric identity that merged the grace of a swan with the strength of an excavator, symbolizing control and craftsmanship in one mark.
Outcome
The new brand and website immediately set Black Swan apart in a crowded industry.
Their website now attracts higher-quality leads, communicates expertise with confidence, and reflects the precision their clients see on every job site.
Lasse Joergensen
Owner
Matt is an absolute champ!!! He has an awesome system when onboarding a new client, understanding what they need and makes insightful suggestions! I was trying to DIY my website which became a thorn in my side for a couple years until Matt came along to save the day! He exceeded even my smallest requests and I can’t thank him enough! A true professional in the website/branding world.