Earthy, airy, warm and grounded. A logo designed around 3 simple shapes that represent this niche yoga practice Katonah Yoga: A square, triangle and circle. Guiding my client in choosing a suitable photographer and, and building out a brand and website that reflected the core criteria. Splashes of plant life and illustrations helped fill out the look and feel of Practical Yoga’s brand spirit.
Simple pop-up booking and newsletter signup to round out the project requirements.