Elements of Hayley

Wilderness Events Organizer

Dream Engine Branding and Website Design - Elements of Hayley Logo

Brand and website design for Elements of Hayley. The logo brief was to be earthy, organic, and feminine.

Incorporating “Tree of Life design” with the personal touch of a face delivers an organic outdoorsy and personal mood to the logo. Due to this brand being very personal, all aspects of the brand including the logo should reflect the personal touch and feel. Combining Seif and San Serif Fonts allows for easy discernment of the text and its purpose.

For the Elements of Hayley brand the colours represent the niche. Orange and green as suggested by yourself, warmed and earthy to reflect the earth-bound nature of the brand. Using grey/blue will help to balance the earthy colors out.

Dream Engine Branding and Website Design - Elements of Hayley Colour Palette

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MATT - LEAD DESIGNER